The Strategy Of Green Consumerism - 1569 Words

n order to sustain any business without depleting natural resources, business strategists have come up with several strategies for organizations. Some common strategies include maintaining social justice by fulfilling labor regulations and laws strictly, providing equal remuneration to male and female employees alike and protecting the environment by maintaining e-books and databases instead of files and paperwork so that plants and trees are saved. In Corvallis a lot of the stores has paper free. Green Consumerism is one such initiative that several multinationals adopt across the world in order to survive competition, win over people’s hearts and also to ensure that business profitability is sustained. Green consumerism basically†¦show more content†¦Organizations avoid energy wastes, water consumption, cutting down of trees and depleting natural resources beyond a certain extent. Unconventional methods of generating energy such as by using Solar power is adopted by manufacturing organizations. New methods of dumping wastes are used so that rivers, water bodies and vacant lands are not used for the same. Burning of waste products is one such method. Usage of harmful chemicals and cheap plastics is avoided etc. Messages in public interests are often sponsored and released in the form of advertisements on television, radio and other mediums to spread awareness amongst consumers. Thus, by being socially responsible and by putting people and the planet first and above profits, a business setup is more likely to get more business and also likely to sustain it for a longer period of time. For instance, a case study of Walmart Inc. in the United States reveals how sustainability initiatives can potentially lead to more profits and sustained growth. As the saying goes, Think Globally, Act Locally, Walmart Inc. have followed this method exactly in various parts of the US to sustain their business. Around the year 2005, their business had begun to dwindle in various parts of America because of various rumors spreading about them ill-treating their workers. Approximately, 8% of their customers stopped shopping with them